Home > Culture > Enterprise philosophy

  Xingyin logo interpretation:


Xingyin Medicine with a healthy green tone, with two bright stars as the main element, forming a square icon, the next line of letters is the pinyin combination of the name "Xingyin".
"Green" represents the color of life, the color of hope, symbolizing the longevity of life, health, fusion and integration with nature, in line with the trend of modern people to return to nature. At the same time, it means that the enterprise has infinite hope in the vigorous development space.
"Stars", shining, indispensable; The shape of the "star" is from small to large, which means that the Xingyin medicine gradually develops and grows, and will become a bright star in the industry; The persistence and eternity of "star" represents the spirit of Xingyin people who are diligent, down-to-earth and unremittingly pursuing the cause of human health. The size of the two stars closely snuggled up to each other, showing that the star bank team heart and hand connected, united, condensed into a powerful force.
"Square" represents a rigorous and realistic scientific style, while implying that Xingyin medicine is rooted in the vast Shenzhou earth, which is square and round, and expresses the broad mind of Xingyin people and the infinite broad development space of Xingyin medicine.


Core concept:

Corporate Mission:

Medicine for the people

Enterprise spirit:

Unity, dedication, efficiency, innovation

Corporate values:

Honesty, gratitude, cooperation, win-win

Corporate Vision:

Build China excellent enterprise create China excellent brand


Xingyin Letter Bar:

(a) The company is a big family, everyone has a common mission, and follow the common principles;
(2) We adhere to the enterprise purpose of offering quality products, serving the people and benefiting the society;
(3) We firmly believe that work is our career, advocating the realm of working with life;
(4) We always maintain the desire for success, success is to constantly summarize, constantly innovate, and constantly surpass ourselves;
(5) The company is the ownership of every employee, and being responsible for the company is the first criterion of employees;
(6) We firmly believe in doing a person in advance: sincere person, strict self-discipline; Work diligently and be generous to others;
(7) We advocate fairness and fair treatment of colleagues, no nepotism, and no accommodation of meritorious personnel;
(8) We advocate people-oriented, standardized management, and advocate the spirit of enterprise in the new era;
(9) We recognize competition, engage in competition, dare to compete, and strive to win in competition;
(10) We believe that initiative is efficiency, details determine success or failure; Pursue excellence, seiko quality, never satisfied work attitude;
(11) We advocate the spirit of The Times: continuous learning, innovation and keeping pace with The Times;
(12) We advocate team cooperation, common progress, and constantly pursue the maximum value of team work.